Digital marketing software development services

Marketing Software Solutions for Enhanced Efficiency and Brand Growth

We create a diverse array of marketing software solutions tailored to meet our clients' specific needs. Our bespoke software streamlines marketing processes, enhances efficiency, drives better results, strengthens brand presence, and supports customer retention. Whether you require a straightforward marketing automation tool or a sophisticated, multi-faceted solution, we have the expertise to develop a custom solution that addresses any challenge.

With a team of skilled digital marketing software developers and a commitment to innovation, we at Zcriptta offer digital marketing software development services designed to bring marketing companies' ideas to life and give them a competitive edge. Utilizing our extensive industry knowledge, we deliver cutting-edge solutions that enhance business growth, boost efficiency, and expand market reach.

274

Project Completed

1

K+

Awesome clients

3

Years of Experience

9

Awards Won

Digital Marketing

Custom Marketing software systems we develop

01

Marketing automation software

Manually handling marketing tasks such as email campaigns, social media management, and ad optimization is often tedious and time-consuming. Marketing automation software simplifies these processes, enhancing lead generation, direct mail, digital advertising, and Google Ads, leading to improved efficiency, ROI, and customer satisfaction.

02

Marketing analytics software

AI-powered marketing analytics software tracks and predicts the success of marketing activities and campaign performance using various metrics such as ROAS, ROMI, CPL, and pay-per-click. We develop multi-functional tools that offer automated reporting, predictive analytics, optimization, customer segmentation, attribution modeling, Google Analytics integration, and data visualization, among other features.

03

Real-time bidding software (RTB)

Real-time bidding (RTB) has transformed ad tech by enhancing how publishers, app creators, and advertisers manage campaigns and boost ad revenue. Our RTB software development services help clients stay ahead of competitors with advanced digital marketing strategies, outpacing traditional, less effective online advertising methods.

04

Email marketing software

Email marketing offers high ROI and excels in personalized client communication. Our team develops automated email marketing software that streamlines this process, leveraging robust infrastructure to boost customer engagement and conversion rates. These custom tools help you save time on repetitive tasks, allowing you to focus more on strategy and creativity.

05

Software for social media marketing

Zcriptta develops software that simplifies social media management, including metrics monitoring, campaign oversight, and content publishing. These solutions help companies efficiently organize their social media channels and track engagement within deadlines and budgets.

06

Sales automation

Sales automation is essential for delivering an excellent customer experience across various marketing channels. It streamlines repetitive tasks such as lead identification, qualification, sales analytics, forecasting, pipeline management, and sales calls. Customized digital tools handle these tasks efficiently while maintaining a personal touch.

07

Marketing CRM software

We create, integrate, and enhance custom CRM solutions that help businesses build strong, lasting customer relationships and generate new prospects, with a focus on optimizing conversion rates. Our developers add automation features to CRM software for managing advertising campaigns, monitoring email engagement, and conducting A/B testing on landing pages.

08

Workflow automation software

Our software development and automation services integrate various processes within your organization, saving time, enhancing efficiency, and increasing accountability. Our experts will craft tailored solutions to meet the specific needs of your business.

09

Revenue management software

Businesses use revenue management software to synchronize sales and customer payments, minimize revenue loss, allocate revenue across units, and monitor and enhance overall performance. Zcriptta offers top-notch revenue management solutions for billing, invoices, and payments, featuring advanced, custom-built tools tailored to your organization’s needs.

10

Customer loyalty software

Starting, managing, and optimizing a customer loyalty program is most efficient with customer loyalty software. Digital marketing software development enables companies to predict customer behavior using machine learning algorithms and effectively manage loyalty programs by distributing incentives like reward points, discount coupons, and free product samples.

11

Advertising agency software

At Zcriptta, we develop comprehensive software designed to streamline every aspect of ad agency operations. Our solutions cover project management, team collaboration, client relationship management, media planning and buying, data analysis, budget tracking, and account reporting. By providing bespoke solutions tailored to each agency's unique needs, we free up their time to concentrate on delivering high-quality creative campaigns for their clients.

12

Custom CMS for marketing

At Zcriptta, we provide custom CMS development services to help organizations create, manage, and track online content. With over 17 years of expertise, we design and maintain user-friendly systems for feature-rich websites, web apps, and mobile apps, ensuring an excellent user experience and high conversion rates. Our tailored solutions are designed to meet each client’s unique objectives, no matter how ambitious.

13

Supply-side platforms (SSP)

Supply-side platforms (SSPs) enable website owners and publishers to manage and sell ad inventory programmatically. They maximize revenue from ad impressions, enhance the efficiency and transparency of ad campaigns, and offer valuable insights into audience behavior.

14

Demand-side platform (DSP)

Our experts create intuitive demand-side platforms (DSPs) that enable advertisers to programmatically purchase and manage digital ad inventory. Custom-built DSPs help advertisers target the right audience, track ad impressions and campaign performance, and optimize media buying processes.

15

Marketing chatbots

Chatbots are gaining popularity in marketing for their ability to provide convenient client support and automate sales processes. At Zcriptta, our custom chatbots leverage artificial intelligence and natural language processing (NLP) technologies to elevate the client experience and boost user satisfaction. Our specialists design and continuously refine these chatbots to align with your goals and ensure optimal user engagement.

16

Video platforms

As AI transforms video post-production and automates video creation for virtual worlds, video content has emerged as a leading trend. At Zcriptta, we create custom-built video platforms that seamlessly integrate with your existing marketing software, incorporating unique features tailored to your specific business goals.

17

Digital asset management (DAM) software

We provide solutions for creating, storing, organizing, categorizing, accessing, sharing, and tracking various digital assets. Our skilled developers integrate DAM (Digital Asset Management) software with your existing content management systems, and enhance it with custom features like advanced user permissions, intelligent search, filtering, version control, metadata tagging, usage rights, and expiry date management.

18

Affiliate marketing software

Whether you have an extensive affiliate network or are just getting started, we’ll help you develop a tailored solution to streamline your processes and track performance efficiently. Our customized affiliate software programs are designed to optimize your affiliate marketing campaigns, monitor and enhance metrics, and automate payments to commercial partners.

19

Customer experience management (CXM) software

Bespoke CXM solutions improve customer interactions by integrating software with various tools to consolidate data and create detailed customer profiles. This helps marketers understand behavior, predict actions, deliver personalized offers, and boost overall satisfaction.

20

Online reputation management software

We design solutions to track, gather, and share customer feedback, providing actionable insights to elevate your online presence. Our software development services include integrating advanced SEMs and third-party solutions to boost customer acquisition and engagement.

21

Enterprise mobility apps

We create bespoke enterprise mobility apps that seamlessly integrate with your existing systems, ensuring employees stay connected wherever they are. Our apps feature digital marketing tools, custom CRM solutions, secure messaging, document management, and real-time collaboration.

Softwares

Digital Marketing software development services

Digital transformation in marketing

Our IT professionals modernize outdated strategies to enhance marketing campaign effectiveness, maximize marketing efforts, and strengthen online presence.

Software development consulting

Zcriptta offers expert IT consulting services to support data-driven decision-making by crafting personalized customer acquisition plans and identifying the best software solutions.

Web analytics

We integrate a variety of features - including SEO marketing tools - to analyze metrics that provide actionable insights into traffic sources, customer journeys, and engagement rates.

SEO optimization

Our marketing specialists enhance website performance, improve search engine optimization, and, most importantly, attract more relevant traffic.

ASO optimization

We assist companies in boosting app store rankings via high-volume keywords - improving app store visibility, and increasing conversion rate and downloads.

Marketing data management

Our team helps you collect, organize, analyze, and apply data to your marketing strategies so that you can make evidence-based decisions.

Our Tools

Our Technology Tools Stack.

Figma
Python
rust
Visual Studio
photoshop
c/c++
node.js
Git
React
Javascript
Php
MySQL
.net
After Effect
unity
Angular
GCP
azure
sap
React native
salesforce
Gitlab
flutter
android
Vue
Corel draw
ios
ruby
illustrator
AWS
go
unreal engine
Java
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